Provides powerful digital analytics for anyone with a web presence; Webiste owners can measure how users interact with website content;
Pros
Cons
Pricing
  • Accurate traffic data
  • Reports per page
  • Customers can see the analyzed data from inside their AdWords account
  • Option for auto-tagging for detailed tracking
  • Inaccurate measure of funnels
  • Event tracking does not work efficiently
  • No real-time data
  • Free, $150,000/year for premium